LABoral, the best website in Asturias 2011

LABoral Centro de Arte y Creación Industrial has received the Award for the Best Website in Asturias 2011, bestowed by El Comercio in its thirteenth edition

LABoral, the best website in Asturias 2011

The General Manager of LABoral, Lucía García, with the prize. Photo: Luis Sevilla

The awards given by the digital edition of the oldest newspaper of the Asturian press also recognised LABoral’s site as the best cultural web in Asturias.

Both awards, which were collected by the General Manager of LABoral, Lucía García, represent a recognition of the online strategy put into operation this year by the Art Centre which had its turning point with the redesign of the site www.laboralcentrodearte.org in the last month of February. LABoral sees its website and presence in the social networks as elements of communication and as additional, far-reaching tools for spreading information on its activities in the different activity areas and engaging with different publics and geographically-dispersed audiences.

LABoral includes a broad range of information on its pages and goes beyond a concept still held by many institutions which see the web as brochureware (the word-for-word transfer of the brochure contents onto the web pages). LABoral goes even further than the detailed content that an exhibition catalogue may have and includes videos, images and fuller information all connected to each other. The web is additionally conceived as a platform for artistic experimentation and an element of communication and transcendental diffusion of information on the Centre’s activities in the different activity areas -Exhibition, Production, Education_Training and Public Programme. It is also intended by the Art Centre that the website will play a determining role in the education and spreading of new artistic forms and industrial creation.

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